Travel By Wind is a concept made for a smog free city.
The idea is to stop smog with traveling by wind… so I designed the Windbus.
Turin is having big troubles with this smog problem.
Logo is based on a windcatcher and a motor element of a Formula 1.
These combinations stands for traveling by catching windspeed.
I made several Facebook advertorials and these adverts are the start of this campaign.
After these promotions new media items, like posters and billboards, will follow up.
Example:
To finish the campaign I designed a few creative media items.
I think in this way you can trigger the people to finally do something about the smog problem.
Travel By Wind was an assignment for Mediacollege.