Logo is based on a windcatcher and a motor element of a Formula 1.
These combinations stands for traveling by catching windspeed.
I made several Facebook advertorials and these adverts are the start of this campaign.
After these promotions new media items, like posters and billboards, will follow up.
To finish the campaign I designed a few creative media items.
I think in this way you can trigger the people to finally do something about the smog problem.