Travel By Wind
Travel By Wind is a concept made for a smog free city.
The idea is to stop smog with traveling by wind… so I designed the Windbus.
Turin is having big troubles with this smog problem.

Logo is based on a windcatcher and a motor element of a Formula 1.
These combinations stands for traveling by catching windspeed.

I made several Facebook advertorials and these adverts are the start of this campaign.
After these promotions new media items, like posters and billboards, will follow up.


To finish the campaign I designed a few creative media items.
I think in this way you can trigger the people to finally do something about the smog problem.

Travel By Wind was an assignment for Mediacollege.
Designed fast and clean by Sander Fremeijer.
Want something like this? Contact me now.