This branding is made for the company Van Dijk.
Van Dijk is a place where you can buy books for your study.
It was my task to come with a good concept and redesign their identity.
This branding is made for the company Van Dijk.
Van Dijk is a place where you can buy books for your study.
It was my task to come with a good concept and redesign their identity.
I started with the promise that they used to have “Everything for your study”.
This promise they don’t accomplish and I could change that problem.
I started looking at what stands for “everything” and “infinity”.
The universe and the golden ratio stands perfectly for this:
Colors and shapes from the golden ratio:
The name is a combination of study + universe:
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