This branding is made for the company Van Dijk.
Van Dijk is a place where you can buy books for your study.
It was my task to come with a good concept and redesign their identity.

I started with the promise that they used to have “Everything for your study”.
This promise they don’t accomplish and I could change that problem.
I started looking at what stands for “everything” and “infinity”.

The universe and the golden ratio stands perfectly for this:

Colors and shapes from the golden ratio:

The name is a combination of study + universe: deliver interactive posters in schools.
This helps your company to target a lot of students.

Working from a grid will give the opportunities to design a dynamic identity.
The playful design is also very interesting for the new generation.
I think the interactivity works very well on the students.